At Apex Dining Store, we value your privacy as much as we value the craftsmanship of our premium dining furniture. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at apexdiningstore.com or make a purchase from our elegant collections.

1. Information We Collect

To provide our sophisticated clientele with a seamless shopping experience, we collect:

  • Personal Identification Information: Name, email address, phone number, shipping/billing address when you make a purchase or create an account.
  • Payment Information: Credit/debit card details (processed securely through PCI-DSS compliant systems, never stored by us), PayPal email for transactions.
  • Browsing Information: Pages visited, products viewed, referring website (collected through cookies and similar technologies).
  • Communication Data: Correspondence with our customer care team regarding your premium furniture inquiries.

2. How We Use Your Information

Just as we carefully craft our dining tables and bookcases, we handle your data with precision for these purposes:

  • To process and fulfill your orders for our elegant furniture collections
  • To provide international customer support from our Leeds headquarters
  • To improve our website experience and product offerings
  • To send carefully curated marketing communications (only with your consent)
  • To prevent fraud and enhance transaction security
  • To comply with legal obligations regarding premium goods sales

3. Data Sharing and Disclosure

Like the select materials in our display cabinets, we share information only when necessary:

  • Payment Processors: Visa, MasterCard, JCB, and PayPal to complete your transactions
  • Shipping Partners: To deliver your premium furniture worldwide (excluding some remote areas)
  • Legal Compliance: When required by law or to protect our business interests
  • Service Providers: Carefully vetted companies assisting with website operations

We never sell your personal information to third parties.

4. Data Storage and Security

Your data security receives the same attention to detail as our sideboards and dining chairs:

  • All transactions protected by 256-bit SSL encryption
  • PCI-DSS compliant payment processing
  • Secure servers located in the UK and EU
  • Regular security audits of our systems
  • Data retention only as long as necessary for our legitimate business purposes

5. Your Rights

As a discerning customer, you have these rights regarding your data:

  • Access: Request a copy of your personal information
  • Correction: Update inaccurate or incomplete details
  • Deletion: Request erasure of your data under certain circumstances
  • Objection: Opt-out of specific processing activities
  • Restriction: Limit how we use your information
  • Portability: Receive your data in a structured format

To exercise these rights, please contact our customer care team at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience, much like the finishing touches on our dining tables:

  • Essential Cookies: Necessary for secure checkout and account functions
  • Analytics Cookies: Help us understand how customers interact with our collections
  • Marketing Cookies: Used with consent to show relevant product recommendations

You can manage cookie preferences through your browser settings or our cookie consent banner.

7. International Data Transfers

For our global clientele purchasing display cabinets or dining sets:

  • Data may be transferred outside the UK/EU to fulfill orders
  • We ensure all transfers comply with applicable data protection laws
  • By using our site, you acknowledge this transfer may occur

8. Changes to This Policy

We may update this policy occasionally, just as we refine our furniture collections. Significant changes will be communicated to our valued customers.

9. Contact Us

For privacy-related inquiries, please contact:

Apex Dining Store
Data Protection Officer
25 Vicar Ln, Leeds, GB LS4S 8MP
Email: [email protected]

Thank you for choosing Apex Dining Store, where your privacy is treated with the same care as our handcrafted furniture collections.